When it comes to hiring creatives, many people reckon that hanging
around St Martin’s College of Art and telling potential staff all about
your agency works a treat, but 1576, the Edinburgh-based agency, seems
to have opted for a different method of recruitment.
It needed a writer for one of its art directors, Rufus Wedderburn, so,
knowing that most creatives enjoy a pint, it stuck a recruitment ad on
the back of a load of beermats. The mats have been distributed around
some of Scotland’s seedier watering holes with a wider mail-out planned
for Australia, Amsterdam and Manchester - all drinking centres of the
world in their own way.
The beermat has the word ’wasted’ on one side and a job description on
the reverse. This promises that, at 1576, the art director will worship
you and the creatives are always to hand. Well, it’s nice to dream,
In case upmarket drinking dens are more your natural habitat, but you
still think you’re wasted, simply give the agency a call on 0131-473