News reaches us that FCB is proud of the gold it won at Cannes for
its Shelter poster which ran last year.
The poster, for those who don’t recall it, was pasted underneath the
Hungerford Bridge, just opposite Cardboard City. There were around 180
coats hung on it and, as homeless people took the coats, the strapline
’Now you know how desperate homeless people are to keep warm’ was
The creative team, Neil Frisbee and Richard Coggin, were very proud to
win the gold too, but for them it was something of a Pyrrhic
Last month the team was made redundant after the loss of several
accounts and are still looking for a job in another agency. Let’s hope
they don’t have to look for a coat each on a poster.