CAMPAIGN DIARY: It is a fantasy, but be careful who you pick

Campaign’s Fantasy Agency League is ruffling a few feathers, at least if the rumours we’ve heard are true. It’s also proving that loyalty does exist in some agencies.

Campaign’s Fantasy Agency League is ruffling a few feathers, at

least if the rumours we’ve heard are true. It’s also proving that

loyalty does exist in some agencies.



The names you’re choosing for your agencies are most interesting,

especially those which look obvious, but which don’t quite add up once

you look at their staff.



For example, David Birtles from TBWA has picked Birtles Bogle Hegarty as

his agency name, but hasn’t even employed the real Bartle Bogle Hegarty

founders, John Hegarty and Nigel Bogle, to work in it. Dan Hume, a

self-confessed ’copywriter for hire’, has obviously looked down the list

and picked his dream agencies to work in when he was recruiting for his

agency, Dean Frith Greek & Wardour, as he’s hired staff from Fallon

McElligott, Rainey Kelly Campbell Roalfe, BMP DDB and BBH.



Rainey Kelly’s Robert Campbell has decided not to offend his fellow

partners, MT Rainey and Jim Kelly. Bearing in mind you’re only allowed

one from each agency, Campbell’s agency, Soup, has no staff at all.



The most diplomatic list belongs to McCanns’ Mike Court and his made-up

agency, Aurora. Its chairman is Court Burkitt’s Hugh Burkitt - an

obvious olive branch to his former agency partner whom he left abruptly

to join McCanns. But his agency’s chief executive is his current boss,

Ben Langdon.



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