This year’s Fantasy Agency League is now in its first scoring week,
boasting 226 teams from all areas of the ’real’ industry.
While some entrants have been downright coy about their identity -
fantasy agencies with names such as ’tttt’ or ’rrrrrrr’ show either a
staggering lack of imagination or an unwillingness to pick one’s boss to
bat for one’s team - others have seen the game as an opportunity for
Take, for example, the agency set up by Stephen Callender, the chief
executive of the direct marketing agency Black Cat. No feline puns or
deep-seated ambitions here; the cheeky chap has called his agency ’!Call
Black Cat on 020 8*** ****!’ (Advertising Standards Authority
regulations forbid us from printing the full number). Strangely, despite
being hounded by rumours that his agency is about to be swallowed by J.
Walter Thompson, Callender has omitted to pick any JWT staffers for his
fantasy team. More a Red Herring than a Black Cat?
Sly tactics were unnecessary for Publicis’s Lucas Jones, who romped home
in first place this week with 144 points for his team, The
David Baker from Seven Worldwide came in second with his team, Eat Sleep
Claims of insider dealing were rife towards the end of the last league -
with Campaign’s own Eleanor Trickett vying for first place with another
well-placed source, the Advertising Agency Register’s Martin Jones -
will not be quelled this year because three of the top five teams in the
first week of judging are ’owned’ by Campaign staffers.
In third is Trickett with her team Credible Inc, scoring 138 points.
One place behind is Campaign’s news editor, Claire Cozens, racking up
104 points for Fred. Campaign Screen’s publisher, Andy Bridge, with his
team, Avenues and Alleyways, shares fifth place with Nick Brim (working
at an agency called ’...............’).
For those yet to enter (sign up at www.campaignlive.com) we’ve picked a
couple of heavyweight industry players and highlights from their teams
(above). Campaign is pleased to note that sucking up to one’s own staff
is no less a priority this year than it was last.