Gerry Farrell seemed to confuse last week’s Eurobest with
Eurotrash, judging by his below-the-sporran speech at the Eurobest
awards ceremony last week.
Farrell, creative director at the Leith Agency, slagged off clients,
planners, account handlers, banks - everyone, in fact, except
There was some uncomfortable shifting in seats by BMP personnel who had
invited several VW clients along, but lots of raucous laughter from the
Lowe Lintas posse - led by a well-oiled Charles Inge.
But the speech seemed to be lost on the rest of the audience who stared
open-mouthed at Farrell - not because his speech was crap or offensive,
but because his thick Scottish accent was incomprehensible to the
Continental Euro folk.
Ironically, much of Farrell’s speech centred on language barriers and
the fact that his Scottish colleagues at the Leith’s new London office
have to consult a dictionary of London adspeak to survive.
For example: ’Omar as in Omar Sharif, brief, which is always written by
a deaf mute.’
’Deaf mute, suit, account planner. ’Nuff said.’
’Barbed wire fences - as in put the lap dancers on the barbed wire and
’Porno stash, petty cash - as in ’Bloody hell, the deaf mutes have taken
the robin out (Robin - Robin Reliant, client) and spent all the
’Topless go-go, that’s logo - as in ’the robin wants more topless’.’
Finally, Farrell claimed that everyone back in Edinburgh wants to know
the rhyming slang for planner.
’Well, it’s Oxford punt.’
We’ll let you work that one out.