It must be tough being a creative working on a bra account.
Take the Faulds copywriter, Pete Bastiman. After devising the launch ads
for the Ultimo bra, he hit on the idea of re-enacting them on the
streets of Edinburgh. The core concept of the ad is that the Ultimo bra
will be tough on plastic surgeons as their skill at breast enlargements
won’t be needed.
So Bastiman sat outside his agency’s offices, dressed as a surgeon,
shouting: ’pounds 2.50 for a cafe latte.’ Amazingly, he amassed some
donations from passers-by who thought he was a genuine beggar.
From what we hear, the agency boys were all gagging to pose as surgeons
just so they could get near the bra model. Well, you don’t get much of
that in Edinburgh.