Creatives should be careful when devising wacky executions for
As Alex Flint and Charles Harris, a creative team at The Leith Agency,
found out, sometimes wacky means a lot of work.
The team devised a recruitment ad for the agency in a bid to find a new
PA for the creative department. Emery boards - obviously playing on the
stereotype of idle, nail-filing secretaries - carrying the line ’bored
at work?’ and a plea for a creative PA on the reverse were to be
distributed around Edinburgh. But in creating their masterpiece, the duo
experienced what boredom at work is really like: they had to stamp their
messages on 3,500 files by hand.