CAMPAIGN DIARY: Firm friends’ fatal floor

Editing the Diary is investigative journalism at its most incisive, involving hours probing people on how they lost their virginity. This week’s tale concerns William Eccleshare, outgoing chairman of Ammirati Puris Lintas, and headhunter Gay Haines - or, to be more accurate, her kitchen floor.

Editing the Diary is investigative journalism at its most incisive,

involving hours probing people on how they lost their virginity. This

week’s tale concerns William Eccleshare, outgoing chairman of Ammirati

Puris Lintas, and headhunter Gay Haines - or, to be more accurate, her

kitchen floor.



Eccleshare and Haines had their first meeting at the Ivy on the last

Wednesday of November 1990. Haines had just been hired as J. Walter

Thompson’s new-business director, Eccleshare was deputy managing

director. After the usual pleasantries, Eccleshare asks Haines where she

lives. She names the street of Eccleshare’s first girlfriend. ’Oh,’ he

says, ’I lost my virginity on Parkhill Road, what number do you live

at?’ ’36,’ says Haines.



’Then I lost my virginity on your kitchen floor,’ Eccleshare

confesses.



And the pair have been best friends ever since. Haines even put

Eccleshare into APL (so, on reflection, she has a lot to answer for) and

they have an annual reminisce at the same Ivy table on the last

Wednesday of November.



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