We’ve heard of giving your all for your agency but some people take
the phrase a bit too literally. Take Jeff Ford, an art director at Bean
Andrews Norways Cramphorn. While working on the latest Liberty campaign,
the creative team encountered a problem. The ads superimpose a selection
of Liberty accessories on a number of famous paintings, including
Charles Landelle’s Odalisque and Raphael’s Three Graces.
For copyright reasons, the works of art had to be recreated and models
found for the designers to work from. Female models were successfully
cast for three of the ads but a sitter for an ad based on William Etty’s
Male Nude proved difficult to find.
To save the day, Ford ended up posing in the altogether himself and his
physique can now be seen on posters all over London.
However, to prevent any possible blackmail attempts, Ford has disposed
of the contact sheets and negatives from the shoot.