CAMPAIGN DIARY: Ford takes liberties to reveal naked ambition

We’ve heard of giving your all for your agency but some people take the phrase a bit too literally. Take Jeff Ford, an art director at Bean Andrews Norways Cramphorn. While working on the latest Liberty campaign, the creative team encountered a problem. The ads superimpose a selection of Liberty accessories on a number of famous paintings, including Charles Landelle’s Odalisque and Raphael’s Three Graces.

We’ve heard of giving your all for your agency but some people take

the phrase a bit too literally. Take Jeff Ford, an art director at Bean

Andrews Norways Cramphorn. While working on the latest Liberty campaign,

the creative team encountered a problem. The ads superimpose a selection

of Liberty accessories on a number of famous paintings, including

Charles Landelle’s Odalisque and Raphael’s Three Graces.



For copyright reasons, the works of art had to be recreated and models

found for the designers to work from. Female models were successfully

cast for three of the ads but a sitter for an ad based on William Etty’s

Male Nude proved difficult to find.



To save the day, Ford ended up posing in the altogether himself and his

physique can now be seen on posters all over London.



However, to prevent any possible blackmail attempts, Ford has disposed

of the contact sheets and negatives from the shoot.



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