It’s amazing the things an agency can turn its hands to when
there’s champagne on offer.
The Creative Services Association’s summer treasure hunt a fortnight ago
set 15 agencies scavenging through Soho - and a couple of teams
displayed hitherto unknown talents for kidnapping and trespassing.
The contest ended in a dead heat between teams from GGT Direct and
Bartle Bogle Hegarty - but the CSA had obviously anticipated such a
situation and had a tie-breaker ready prepared whereby each team had to
bring back something unusual.
BBH kidnapped an American family of four, while GGT Direct somehow
managed to blag their way into the Virgin Radio building and make a
brief appearance on the Pete and Jeff show. Unable to choose between
those two highly imaginative offers, CSA’s chairman, Jason Rowe,
resorted to a clapometer and finally crowned GGT Direct the winner.