Shy? Hate your shape? Hate your job but too scared to change
Has your self-esteem gone the way of a Marks & Spencer sales graph? Has
love passed you by?
Fear not. Help is at hand. How do you fancy being cosseted in a country
house for a week with a bit of counselling thrown in? There’s just one
snag. TV cameras will be there to show the watching millions what a
complete saddo you are.
Now you might think that agencies, not renowned for their bunches of
shrinking violets, would be the last places to find the raw material for
the forthcoming BBC series, provisionally called Confidence Lab.
But that hasn’t stopped Kudos, the production company which has come up
with the idea, from approaching the Institute of Practitioners in
Advertising and some leading shops to track down a few
’We’re looking to the ad industry because we want people who are
outwardly successful and confident but suffer inner crises of
confidence,’ James Christie-Miller, a Kudos executive, explains.
’We want people who have lots of front and bravado but who might sit in
their car for 40 minutes shaking with fear before they walk in to a
About 200 timid types have so far offered to lay bare their inhibitions
for the six 50-minute programmes, which go into production in March. Any
ad people among them? ’The response has been very positive with a number
of agency people calling us up,’ Christie-Miller says, naming no names.