Never let it be said that we haven’t got our finger on the
You’re possibly more used to her in big boots and overtight clothing,
but the blonde hair and shiny teeth are the same. Yes, it’s Emma, aka
Baby Spice, from the Spice Girls, starring in an ad for Mentadent Gel
from around ten years ago.
Emma’s role was small yet crucial. She had to sit with a toothbrush on a
plane (as you do) and smile a toothy smile at the singing air
stewardesses before the pithy strapline, ’Make chums with your gums’,
From gel power to girl power, quite obviously.