More magazine, better known for its ’Position of the Fortnight’
slot than its relationship with agencies, looks to have stumbled into an
advertising drinking den in a recent spread.
A fascinating feature, entitled ’What signals are you giving out? Can
blokes spot a Nymphette from a Not-Interested?’, showed five men and
five women on a night-out. None had met before and the guys were asked
to guess which of the women were flirts, single, aloof or committed.
Of the five men, three work at agencies along with one of the women.
Johnny Matthews and Richard Bruton, both from the postcard company,
Boomerang Media, did well, managing to suss out which of the women were
in a relationship and which weren’t.
Indy Saha, an account director at J. Walter Thompson, was also quite
good at reading the signals, only slipping up by saying that he thought
one woman was married when she wasn’t. Sadly, he still didn’t get a date
out of it as she is living with her boyfriend. He also had a bit of a
flirt with one of the single women, who later admitted, ’I’m on the
According to Saha, the evening was ’a good laugh and we all got pretty
drunk’, but none of the blokes managed to organise any further
Apparently, they all have friends who work at More’s publishing company,
Emap - so expect to see more of them.