CAMPAIGN DIARY: Here’s what happens when BMP staffers go wild Nobody notices.

BMP DDB’s 30th birthday celebrations had been billed as ’30 Years of Bright Ideas’, but whoever had the bright idea to shelve Leo Sayer in favour of Chas ’n’ Dave, sadly misjudged the mood of the nation.

BMP DDB’s 30th birthday celebrations had been billed as ’30 Years

of Bright Ideas’, but whoever had the bright idea to shelve Leo Sayer in

favour of Chas ’n’ Dave, sadly misjudged the mood of the nation.



The Royal Albert Hall bash had the Cockney singing duo on hand to, er,

entertain with the infamous Gertcha from the Courage Best ad of the 70s,

albeit to a slightly depleted audience. Most had sought refuge in the

venue’s many bars where bemused European waiters were quizzing guests on

the identity of the singing duo.



Mark Lamarr was great as compere, but most of the evening was given over

to reminiscing about old ads and former clients.



Hot tickets on the night included a black racing tag which allowed the

wearer full access at the Royal Albert Hall and a ticket to BMP’s

private party at the nearby Kensington Roof Gardens. Chris Powell, the

chief executive of BMP, had warned staff to to be on their best

behaviour at the Albert Hall but said they could let their hair down at

the later party from which clients and press were supposed to be

excluded.



After managing to blag a ticket, we were disappointed to discover that

BMP staff are as nicely behaved in private as in public. They were

allowed to bring their partners so, apart from the odd love-rivalry,

there was no scandal.



Both parties were a fitting tribute to the agency’s 30 years, but it

seemed an odd turn of events that one of the most modest agencies in

London decided to hire the Albert Hall for its latest celebration when

previous anniversaries have been cheerfully celebrated with a glass of

Lambrusco in its offices in Paddington.



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