So, you think that your D&AD gold impressed your boss? Well, think
again. It seems that the greatest accolade an ad campaign can get is
having a pensioner pay tribute to it.
HHCL & Partners’ creative team, Chas Bayfield and Jim Bolton, were
surprised to receive a request from a long-time Tango fan who wanted to
craft a tapestry using the Tango posters from last Christmas as a
Olive Ryan, in her 70s, was so taken with the posters that she asked her
son, Mark Ryan, who works at Quiet Storm, to help. He got in touch with
Bayfield and Bolton who were more than happy to help by sending off a
proof of the poster to Olive.
With the help of a friendly artist, Olive copied the picture on to the
tapestry material, colour-coded it and commenced work. Four months later
and the finished tapestry now has pride of place in the agency.
Unfortunately for us, Olive is a little media-shy, so we had to make do
with a picture of Bayfield and the tapestry.
According to the agency, there is a huge cult following of pensioners in
Britain who adore Tango’s advertising, and the company’s customer
relations centre is inundated with calls from pensioners who want to
praise the campaign.
We’ve heard that the grey market is booming - but fans of Tango? That’s
really stretching it.