You know what it’s like. You spend ages creating that small but
worthy ad campaign and then, when you step back and look at it, you
can’t help but think that, actually, it’s pretty damn good.
But have you ever been convinced enough to buy what the ad is
If not, you need to have a chat to Lucy Telfer, an account manager at
Delaney Fletcher Bozell. Telfer works on the Teacher Training Agency and
was a member of the team behind the recent TV ad featuring famous people
naming their favourite teachers.
Telfer was so inspired by the teachers’ experiences, that she’s packed
in her job and is going to become a primary school teacher. Currently
studying for an MA in literature with the Open University, she leaves
this week to start a nine-month contract as a regional co-ordinator for
the Teaching Awards Trust. Then, she will start her primary school
training in Devon.
It’s a big leap - although some would say that dealing with creatives
and five-year-olds is not all that different.