There must be a rule about placing ads in a trendy magazine that
results in the most unimaginative work possible.
In this month’s copy of the Face, I came across an ad for Beck’s beer
with the tagline, ’You love it when we’re strict.’ No, I love it when
you throw parties with free beer and send me T-shirts, not when you run
ads with a coloured square in the middle and say, ’It’s art, luv’ by way
of explanation.
Anyway, most people who read the Face don’t drink Beck’s, they drink
vodka and Red Bull.
In between ads for club compilations and club nights (all perfectly
targeted), there’s an Independent on Sunday ad showing a woman relaxing
in a bath full of milk with a face mask. The agency has blatantly lifted
a still from the commercial and stuck on the strapline, ’Sunday’s dead,
are you?’.
I can’t speak for anyone else but, for myself, little could compare to a
Sunday morning spent lying in a bath of milk with a face mask on. If I
get out of bed, nip down the shops on a freezing December morning and
buy the Independent on Sunday, will I be any happier?
It was only when I reached the ad for Tandy that I realised I’d been let
off lightly so far. Plain red and white with the words ’Tech’ and ’no’
and the Tandy logo with ’You’ve got questions. We’ve got answers.’ Sad
or what?
I reckon advertisers such as Coca-Cola should place ads in trendy
titles.
I really like the ads that have real people’s opinions written in the
shape of a coke bottle. They’re much more pleasing to look at than some
woman in a bath.
