Have you noticed all those ads with the client (or its clone) in
them, literally shouting the wonders of his offering to an unsuspecting
public? It started with the New Deal. This was a fresh Government
initiative, so it was just about acceptable to see a zealot shout about
its wonders to shocked train passengers.
The audience had no experience to go on, so might be inclined to think
well of it. But then comes the Euro, and tries the same trick, in this
case a Thatcherite git screaming at his employees. And then Thomson
Holidays with some thick-skinned ’actor’ haranguing other holidaymakers
about the stupidity and short-sightedness of going off on holiday with
any of Thomson’s competitors - simply to save the ’price of a curry’.
Why would I want to holiday with a noisy fool who says I’m stupid for
going away with Thomas Cook or First Choice? And now we get the Daily
Express ad making the client look utterly laughable in the cause of
shouting out the benefits of some run-of-the-mill health and beauty
treatment and astrological editorial.
Not to mention the John Cleese horror for Sainsbury’s.
Other than their common approach of a wobbly camera, these ads share a
seeming carelessness about what the audience may think of the
Does it not matter that most will think the company advertising is
Is irritating the vast majority of the population without
I’ve a terrible feeling the perpetrators think they’re on to a new
They’re not. Remember ’the age of the train’ and ’the wonder of Woolies’
which used the same sledgehammer approach? An agency grew fat on it in
the 70s. It doesn’t exist anymore. Let’s hope the same happens again,