CAMPAIGN DIARY: I’M ONLY A PUNTER BUT

So production departments are culpable for the state of the agency/client relationship. I refer to the recent Punter (Campaign, 29 October) in which an account handler - probably a very junior one - tried to explain why, after ripping off clients, the tables have now turned and they are now being ripped off by newspaper repro houses.

So production departments are culpable for the state of the

agency/client relationship. I refer to the recent Punter (Campaign, 29

October) in which an account handler - probably a very junior one -

tried to explain why, after ripping off clients, the tables have now

turned and they are now being ripped off by newspaper repro houses.



It was stated that ’production managers had to start working for a

change’ because the agency could no longer mark production costs up by

45 per cent. So is this person implying account handling and the rest of

the agency, including the board directors, were not aware production

costs were being marked up? Is ’production’ really the villain of the

piece?



Surely, if account handling is doing its job, the client wouldn’t be

getting ’ripped off’. In my experience, clients are reasonable people

and, if information is communicated to them, they are willing to pay for

the services they use. It appears agencies and account handlers

undermine production, which makes it difficult for clients to appreciate

the value of a good production person. I emphasise ’good’ as, just as

you do in account handling, you do get the odd bad apple.



It has also been my experience that it’s not production departments that

decide to mark up production costs, but account handling, often without

the knowledge or authorisation of production.



Clients deserve to be treated with respect: in-fighting and witch-hunts

are of no use to anyone - least of all our clients.



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