Isn’t it boring reading yet another bitter rant from a ’struggling’
junior team. We refer to the punter the other week (Campaign, 27
August), when Kendall Tarrant’s professionalism came under attack. As a
junior team involved in the Cream exhibition we would like to put this
misguided individual straight.
In May 1999 Kendall Tarrant approached all the creative advertising
courses in the UK, requesting tutors to put forward their best teams.
End of year exhibitions were also attended, as well as the D&AD Expo.
Teams who were looking for work on Kendall Tarrant’s books were also
included in the selection process. More than 140 books were viewed and
The final 18 teams were picked by a selection of creative directors and
senior creatives. After such a process how can Kendall Tarrant be
accused of lacking professionalism?
We all need as much help as we can get, so it’s only logical to approach
anyone who can help you: NABS, D&AD and headhunters. Kendall Tarrant in
particular offers a lot of help with monthly book clubs, the creative
circle workshop and, now, the Cream exhibition, all of which are
completely non-profit making.
Every couple of weeks there seems to be a creative team attempting to
make out that everyone is against them and that the industry only cares
about senior people. Agencies want young creatives and are willing to
help them, but diatribes like yours don’t help. We need to create a good
impression, so instead of bringing us junior creatives down, have a
think about why your folder wasn’t seen. Is it really as great as you
think? If you didn’t get showcased it’s not because they didn’t see your
book, it’s simply because your book wasn’t good enough.