I hate shopping. It’s not that I’m anti-social, I just can’t stand
all the gormless pedestrians wandering about in a permanent stupor.
Which is why I was ecstatic when I discovered boo.com was launching.
Although I was initially put off by the ads for the online retailer, I
kept my cynicism in check until I visited the site. I shouldn’t have
The garish website crashed my PC three times as it struggled to plough
through the opening pages. Having registered after numerous attempts, I
decided to have a browse. Or tried to.
Another shopping bugbear of mine is shop assistants. They tend to stand
around all vacant and pretty. Worse are the attentive ones who insist on
loitering behind customers like a watchful mother bird keeping an eye on
So perhaps boo.com’s designers will understand why I don’t want a
cartoon girl asking ’Can I help you?’ every five minutes while I browse
The reason I’m at boo.com is because I don’t want to be treated like a
Also, what’s the virtual reality changing room about? I went to buy a
T-shirt and clicked on the ’Do you want to try this on?’ option. I was
then shown the T-shirt on a strange-looking model. What’s virtual about
that? And the sizes. ’These T-shirts are two sizes smaller than normal
ones,’ the site proclaims. Like I’m going to buy a size ten when I
really need a 12.
If boo.com gets some normal-sized clothes on to the site, I might
revisit it. Until then, I’ll stick to the high street.