What gives with media magazines, like this one, and their fixation
with running moody portrait photographs of suited feckers?
I understand and appreciate how a boring column about the new reams of
FMCG research or the dotcom revolution can make your life shorter by
33.33 minutes. But do we really need to be subjected to a photo of
someone who we will probably never see or hear of again?
The only sensible answer has to be to apply the same rule that governs
local media the world over. The more people you photograph, the more
loyal these people/readers become.
Fair enough if it only went that far. Unfortunately, the knock-on effect
of this particular ego trip is that even very humble media people know
they will be photographed eventually. Then they can start demanding that
some exorbitant photographer be hired to make them the very embodiment
of what we are meant to think is someone who is ’sharp’.
Please, no more. Instead I would suggest everyone has to use his or her
tube pass photo. I don’t want to know about people who don’t have a
London tube pass. Tell me the last photograph Campaign ran of anyone
working for a non-London company.
But that’s a different rant for a different lunchtime.