Leaving college and finding a job in advertising is difficult
enough and it is not helped by the hugely overstated claims made by
I refer to the Diary story (Campaign, 6 August) which publicised the
Cream night, organised by Kendall Tarrant. This event promised to
deliver an exhibition of work from Britain’s ’top 18 junior creative
Obviously, to justify such a statement, Kendall Tarrant must have looked
at every single junior portfolio from creatives across the country. The
work would then have been judged by several top creative directors
before the final shortlist of 18 portfolios was drawn up.
After speaking to many other junior teams out there - all currently
struggling to survive - I can assure you that this procedure did not
happen. I am not suggesting in any way that the work exhibited was not
of a high standard, but to make the claim that it represented the very
best work in the country represents a total lack of professionalism on
the part of Kendall Tarrant.
Since the advertising industry is so closely scrutinised by regulators
who make sure that we avoid making false or misleading claims, I find it
difficult to believe this one made it past the Advertising Standards
As far as I know, this is the first exhibition of its kind and - believe
it or not - I really hope it’s not the last (after all, we junior teams
need all the help we can get). However, in future I just hope Kendall
Tarrant spares a thought for the hundreds of other excellent portfolios
they have not yet seen.
Send your rants to Diary Editor, Campaign, 174 Hammersmith Road, London