CAMPAIGN DIARY: I’M ONLY A PUNTER BUT

Leaving college and finding a job in advertising is difficult enough and it is not helped by the hugely overstated claims made by headhunters.

Leaving college and finding a job in advertising is difficult

enough and it is not helped by the hugely overstated claims made by

headhunters.



I refer to the Diary story (Campaign, 6 August) which publicised the

Cream night, organised by Kendall Tarrant. This event promised to

deliver an exhibition of work from Britain’s ’top 18 junior creative

teams’.



Obviously, to justify such a statement, Kendall Tarrant must have looked

at every single junior portfolio from creatives across the country. The

work would then have been judged by several top creative directors

before the final shortlist of 18 portfolios was drawn up.



After speaking to many other junior teams out there - all currently

struggling to survive - I can assure you that this procedure did not

happen. I am not suggesting in any way that the work exhibited was not

of a high standard, but to make the claim that it represented the very

best work in the country represents a total lack of professionalism on

the part of Kendall Tarrant.



Since the advertising industry is so closely scrutinised by regulators

who make sure that we avoid making false or misleading claims, I find it

difficult to believe this one made it past the Advertising Standards

Authority.



As far as I know, this is the first exhibition of its kind and - believe

it or not - I really hope it’s not the last (after all, we junior teams

need all the help we can get). However, in future I just hope Kendall

Tarrant spares a thought for the hundreds of other excellent portfolios

they have not yet seen.



Send your rants to Diary Editor, Campaign, 174 Hammersmith Road, London

W6 7JP.



Topics