I’m beginning to get rather tired of production companies being
surprised that I want to meet the director and get him to completely
re-do my creative work. He’s one of ONLY five directors that I’m going
to see and get to re-treat my campaign.
Don’t they realise that after the input of five good directors, I should
have the ability to end up with a good script?
I mean, I’ve got a fab degree from a media course at Hull poly. I know
what I’m doing! I must know what I’m doing or I wouldn’t have been taken
on as a copywriter at a top London ad agency after only six months on a
placement! And these directors are getting the hump and saying that I
ask them to do my job for me? I mean, everything I’ve learned here
recently has only strengthened my beliefs. You get a few of the top
directors, or people whose work interests you and then ask them to
completely rewrite your scripts, dialogue, characters, action ... the
I’ve been criticised by some of these directors, who I believed were
creative people like myself, for comments in our creative meetings such
as, ’I want to see something that’s never been done before’, ’something
really cool’, ’something award-winning man’, ’it’s totally open guys -
we’ve got a really great client’, and ’well, there was this clip on MTV
I quite liked’.
I’m hoping very soon that myself and my partner will get our first
award, as some rep has just come to see me with a Czech short film
no-one’s ever seen. I’m thinking of borrowing the central themes,
characters and some scenarios for my next campaign. It’s classic but
modern at the same time.
I’m talking to some talented Albanian directors at the moment to come up
with an idea for a technique which I think could be the key to a
potentially award-winning film but I’m not sure. You might have seen
some of their work on MTV but I doubt it man.
When I get all these ideas together, you never know but I might just
like to have a go at directing it myself.