The Diary has received an unceasing flood of calls since Campaign
revealed that the winner of the grand prize in CampaignLive’s Fantasy
Agency League was Martin Jones of the Advertising Agency Register and
his team, The Rocket Scientists. Talk about an inside job.
Jones wins a holiday for two anywhere in the world where the league’s
sponsor, DoubleClick, has an office - which is just about
Jones has been hiding behind the nom de plume Marty (’because it’s close
to Martin’) Seagal (’because I support Brighton FC’) for a year, quietly
deciding who should get on which pitchlists and then rubbing his hands
together as his team racked up another set of points.
Of course, he’s modest when asked about his team selection and the
reason for playing as Marty: ’If people knew you were doing it they
might get worried that they were not in the team.’
So how did he choose his winning team, which included the likes of
Maurice Saatchi and Peter Souter? ’I looked at people most likely to
win, but more importantly not to lose business,’ he explained,
sagaciously. ’Creatively, Abbott Mead Vickers BBDO was a pretty safe bet
for winning lots of creative awards and not getting many turkeys.’
It was a close run thing in the end with Jones on 1,367 points and
Claire Fuller from the Stevens Company in second place with her team,
Dill & Doe, on 1,355. Nick Williams from Leo Burnett came in third with
Thrust scoring 1,349, and Campaign’s very own Treehugger, Eleanor
Trickett, romped in fourth place on 1,345.
The new league starts on 17 April.