One of the best-kept secrets this past week has been the line-up
for the BT review. We came up against a brick wall when we attempted to
quiz the agencies pitching, so we resorted to door-stepping.
Thursday at 3pm seemed the ideal time for BT to brief agencies on the
pitches for its consumer and business briefs, so we sent our trusty
Campaign photographer along to BT’s building in EC4 to see what happens
when seven rival agencies get the chance to mingle before being briefed
on the pounds 160 million account review.
Partners BDDH and Rainey Kelly Campbell Roalfe were first on the scene,
arriving half-an-hour early, giving BDDH’s Nigel Long the chance to swap
tips with Rainey Kelly’s Jim Kelly in BT’s glass-fronted reception. They
were followed soon after by Lowe Howard-Spink, whose managing director,
Paul Hammersley, looked slightly disgruntled at having his picture
William Eccleshare from Ammirati Puris Lintas managed a grin but Nick
Hurrell, M&C Saatchi’s managing director, leapt out of his agency’s car
and ran to greet us.
We nearly missed Nick Brien, Leo Burnett’s chief executive, trying to
dodge past our camera. Our attention had been diverted by BT’s charming
press officer, Robert Dunnett, who had been sent out to find out why we
were hovering. Dunnett politely assumed we just happened to be passing
and we were forced to admit that, yes, we had just chanced upon some
familiar faces in EC4 and put two and two together.
Luckily, we declined Dunnett’s advice to take refuge in the pub across
from BT’s reception, otherwise we’d have missed the arrival of Abbott
Mead Vickers BBDO, the incumbent on the account. AMV put its faith in a
pensive chief executive, Michael Baulk, and its grinning executive
creative director, Peter Souter, who arrived with five minutes to
However, the prize for cutting it fine goes to Lord Saatchi. Not one to
be kept waiting, M&C’s partner and founder turned up one minute past the
scheduled 3pm meeting began - just in time to get the mass roasting
given to the agencies on client confidentiality.