CAMPAIGN DIARY: It’s official: BANC’s art director now addicted to appearing in its ads

He’s been at it again. Bean Andrews Norways Cramphorn’s art director, Jeff Ford, the unlikely star of Liberty’s new press campaign, has been posing again.

He’s been at it again. Bean Andrews Norways Cramphorn’s art

director, Jeff Ford, the unlikely star of Liberty’s new press campaign,

has been posing again.



After recruiting a number of fashion victims to appear in their ads for

Sonneti (pictured above), Ford and his copywriting partner, Gary

Solloff, realised that the model at the far right of the picture had an

unsuitable hairstyle when viewed from behind.



Although they refuse to reveal what was wrong with it, Ford was more

than happy to step into the breach. After a swift photography session on

the balcony at the agency, Ford’s head was superimposed over the

original.



Soon after, the team received a phone call from a friend who works at

Endsleigh Bike Insurance. The friend, knowing the team had matching

American Schwinn pushbikes (no, we’d never heard of them either), asked

to borrow them for a shoot for the cover of Endsleigh’s latest leaflet

(pictured left).



Not one to turn down an opportunity to get his picture taken, Ford

insisted on being in the photo too, this time getting his face and torso

in the shot - which left only his lower half lacking exposure.



Fortunately, for those of you shocked by pictures of naked bodies in the

Diary, Ford’s next appearance - in an ad for Q (left) - merely required

him to have his fingertips photographed.



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