He’s been at it again. Bean Andrews Norways Cramphorn’s art
director, Jeff Ford, the unlikely star of Liberty’s new press campaign,
has been posing again.
After recruiting a number of fashion victims to appear in their ads for
Sonneti (pictured above), Ford and his copywriting partner, Gary
Solloff, realised that the model at the far right of the picture had an
unsuitable hairstyle when viewed from behind.
Although they refuse to reveal what was wrong with it, Ford was more
than happy to step into the breach. After a swift photography session on
the balcony at the agency, Ford’s head was superimposed over the
original.
Soon after, the team received a phone call from a friend who works at
Endsleigh Bike Insurance. The friend, knowing the team had matching
American Schwinn pushbikes (no, we’d never heard of them either), asked
to borrow them for a shoot for the cover of Endsleigh’s latest leaflet
(pictured left).
Not one to turn down an opportunity to get his picture taken, Ford
insisted on being in the photo too, this time getting his face and torso
in the shot - which left only his lower half lacking exposure.
Fortunately, for those of you shocked by pictures of naked bodies in the
Diary, Ford’s next appearance - in an ad for Q (left) - merely required
him to have his fingertips photographed.
