CAMPAIGN DIARY: Karaoke king ensures JWT staff are on song

It would seem the industry is bursting into song, if J. Walter Thompson’s latest MasterClass evening is anything to go by.

It would seem the industry is bursting into song, if J. Walter

Thompson’s latest MasterClass evening is anything to go by.



The agency has been running the evenings for some time, inviting such

gurus of contemporary culture as Sir Terence Conran, Conde Nast’s

Nicholas Coleridge and Stephen Daldry of the Royal Court Theatre to talk

to staff and guests about a chosen topic.



Last Thursday, JWT welcomed the new messiah of karaoke, Sonnie Mann,

along with his sidekick ’the Sheriff’, to indulge in some tuneless

crooning.



Mann - OK, we admit we hadn’t heard of him either - has apparently been

wowing karaoke fans around London with his unique brand of Country

Karaoke, receiving plaudits from ID and the Evening Standard no

less.



The highlight of the evening was the account manager Indy Saha’s

rendition of the Bee Gees’ classic, Jive Talking. The stray mongrels

which gathered around the entrance to the Berkeley Square agency paid

testament to the unusually high pitch Saha managed to sustain as he

murdered the tune.



As alcohol lowered the guard of the usually proper JWT lasses, Mann was

inundated with offers to accompany him home - which, it must be said, he

declined. Stephen Carter, JWT’s chief executive, was unable to attend,

and there is no truth in the rumour that he planned to sing My Way.



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