At last week’s D&AD Student Awards a well-known and loved figure
received an award for his services to the industry.
Tony Daffern, the ex-Liverpool Polytechnic and ex-Staffordshire College
of Art lecturer, received a special D&AD award for services to the
industry and was stunned when more than 100 ex-students trooped on to
the stage when he was presented with his award by his ex-pupil, Alfredo
Marcantonio, of Abbott Mead Vickers BBDO. Daffern taught advertising
talent such as Mitch Walker and Geoff Turner at J. Walter Thompson, Mike
Durban and Trevor Kennedy (AMV), Ashley Jouhar (McCann-Erickson), Kate
Stanners (St Luke’s), Phil Ryland (DMB&B), Chris Hodgkiss (TBWA), Kiki
Kendrick, Mark Riley and Martin Lorraine (Euro RSCG Wnek Gosper).
Daffern knew everyone who was worth knowing. When pupils left, he’d give
them the names of industry contacts and would spend night and day
helping them. He changed the lives of not only his own students but
future students when he came up with the idea of sending them on agency
Without him, who knows where the above would be now?