CAMPAIGN DIARY: Lesson no. 293 in our series on ways not to win or impress clients

If you pass your pilot’s licence, don’t think of trying to impress any existing or prospective business partner by flying them to France for the day for ’a spot of lunch’.

If you pass your pilot’s licence, don’t think of trying to impress

any existing or prospective business partner by flying them to France

for the day for ’a spot of lunch’.



It’s bound to end in tears, for a variety of reasons. You might a) take

longer to cross the Channel than planned and miss lunch-time opening

hours in your specially selected brasserie; b) find the airfield is shut

when you finally return to it, thereby forcing an overnight stay; c)

thick fog could mean that your plane, once airborne the next day, is

diverted 40 miles away from where you planned to land, causing yet

further aggro to said client (who has already missed a meeting, had to

spend the night with a strange adman and been in the same smelly clothes

for more than 24 hours).



We know this could happen to you because it happened to the hapless

Frank Bailey at Hodder Wilson Pearce and Bailey.



Poor sod.



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