On Saturday night, the boxing titans, Lennox Lewis and Evander
Holyfield, will fight for the World Heavyweight title. Eagle-eyed
viewers will have spotted ads cameoing Lewis in his lesser-known role as
an anti-global warming crusader in the DETR campaign, which sees our
hero doing his bit for the environment by encouraging people not to
overfill their kettles.
But now Abbott Mead Vickers BBDO, the agency responsible for the ads,
has put its money where its mouth is. In anticipation of Lewis winning
the fight, AMV has tweaked the ad so that a radio announcer can be
distinctly heard in the background heralding Lewis as ’the heavyweight
champion of the world’. Although the ad is finished, the agency is
hedging its bets. The original spot will continue if Lewis doesn’t
Good to see that French Connection has put its mighty weight behind
Lewis too, surely influenced by its agency’s creative director, Trevor
Shoppers around town have been invited over the past few weeks to ’be
the man’ and offer words of support to Lewis via special postcards.
Campaign says sock it to him, Lennox.