There seems to be a common misconception that agencies organise
shoots in hot places simply to allow creative and account teams to bill
the client for two not unpleasant weeks in Los Anegles.
Not that Campaign shares this belief. We know that it’s because the more
exotic the location, the longer the working day and the better the light
(sorry, the writing on the note from Banks Hoggins O’Shea becomes
Anyway, Banks Hoggins recently sent a team to the Bahamas to film a
commercial for Barclays Bank’s new b2 service.
But problems began as soon as the team arrived with the actor, Richard
E. Grant, and were met by horrendous weather, including high winds and
torrential rain. It might as well have been a wet Wednesday in Bognor
rather than the beautiful Bahamas.
Although the weather taking a turn for the worse could quite easily have
been the nail in the coffin of what was to be the commercial, Banks
Hoggins staff are an optimistic lot and decided to hang around for a few
days to see whether things would pick up. And we’re glad to say it did -
but not until the shoot had been extended to three weeks from the
original ten days.
More fun was to come when the crew arrived on the beach to film the
The sandy strips in the water where the cameras were due to be set up
were barely ten-feet wide - and the creatives saw sharks in the water
Even spookier, when they checked into their hotel, Grant was allocated a
room in a side wing. Bearing in mind that the launch of the service had
been kept secret from everyone bar a few crucial decision-makers,
imagine everyone’s surprise to see the number of his room was not A1, 2,
or 3, but B2 ...