CAMPAIGN DIARY: Lord Saatchi will show us the meaning of life

Good to see Lord Saatchi bewildering the other lords at a debate on marketing in the House. We understood his admiration of Descartes’ view that he ’could not be sure that the table at which he was sitting was really there because the only thing about which he could be certain was that while he was thinking that the table might not be there after all, it was definite he was there looking at it because he thought he was’.

Good to see Lord Saatchi bewildering the other lords at a debate on

marketing in the House. We understood his admiration of Descartes’ view

that he ’could not be sure that the table at which he was sitting was

really there because the only thing about which he could be certain was

that while he was thinking that the table might not be there after all,

it was definite he was there looking at it because he thought he

was’.



But some lords were confused about how the Tories’ former advertising

leader could compare the lateral thinking of admen to the method of

scientific discovery.



Even his theory that sensations produced by the same object can vary

with circumstances failed to excite the crowd and Saatchi finally ran

out of time.



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