Good to see Lord Saatchi bewildering the other lords at a debate on
marketing in the House. We understood his admiration of Descartes’ view
that he ’could not be sure that the table at which he was sitting was
really there because the only thing about which he could be certain was
that while he was thinking that the table might not be there after all,
it was definite he was there looking at it because he thought he
was’.
But some lords were confused about how the Tories’ former advertising
leader could compare the lateral thinking of admen to the method of
scientific discovery.
Even his theory that sensations produced by the same object can vary
with circumstances failed to excite the crowd and Saatchi finally ran
out of time.
