Lowe Howard-Spink’s creative chief, Charles Inge, was the surprise
star of this year’s Kinsale Advertising Festival, judging by his antics
on Saturday. Inge was so impressed by the Guinness ’swimback’ ad that he
felt compelled to re-enact it.
With a full belly of the black stuff, Inge foolishly arranged a race
with two editors, Paul and Ivan Naisbitt, fellow Lowes colleague, Don
Barclay, and Therese Larche from Eclipse Productions.
So the five plunged into the icy waters of the inappropriately named
Summer Cove, watched by a number of ladies checking out their, erm,
Half-way out, Barclay’s undies somehow got entangled in the mast of a
boat and he literally almost froze his bollocks off while struggling to
get them free.
Inge was later heard bragging in the bar about how his ’enormous todger’
acted like a keel to keep him on course. The Diary soon put him straight
and told him that the word on everyone’s lips was ’button mushroom’.
While Inge was confident of his success at swimming, he wasn’t as
sanguine when it came to his agency’s ads. When he found out that Lowes
was shortlisted for so many awards, he was faced with a mad scramble to
try to find tickets for his entourage.
Inge had been so determined not to go to the awards bash that he was
reduced to wearing a tatty old jumper to collect the agency’s nine
His attire attracted much hilarity, particularly from the compere (the
Irish comedian, Ben Murphy) who, after calling Inge the ’Kays catalogue
man’ for most of the night, was presented with the much-derided
But Inge wasn’t the only Lowes creative to cause a stir. On their first
night, Brian Turner and Mickey Tudour were disappointed to be refused
entry to the ’happening’ Acton’s disco.
Unwilling to accept defeat, Turner clambered on top of a skip to gain
entry through a window at the back of the hotel. Unfortunately, he
slipped, landing on a glass bottle. Shunning the offer of treatment from
a Lowes colleague, Turner had to be treated at Cork Hospital where he
had 15 stitches. A piece of glass remains lodged in his elbow as a
All we can say is that it wasn’t worth the effort to get into Acton’s.
Not unless you enjoy dancing with greying Belgians to the tune of the