CAMPAIGN DIARY: An M&C Saatchi ’your place or mine’ muddle

Apologies to Barry Brand, who we said was head of advertising at M&C Saatchi in a story about his guest spot in the Sun’s TV ad. He is head of typography.

Apologies to Barry Brand, who we said was head of advertising at

M&C Saatchi in a story about his guest spot in the Sun’s TV ad. He is

head of typography.



Still, we’re not the only ones who make mistakes. Take M&C’s recent

presentations to clients.



It recently pitched for the pounds 5 million RAC creative account. In

true M&C style, the agency’s Golden Square offices were decked out in

RAC colours, a fleet of RAC motorbikes was positioned on the street and

staff were called in at dawn to help with the decorations.



Unfortunately, the client didn’t turn up. A phone-call revealed M&C had

been expected to present its ideas at the RAC offices.



Such a mix-up is embarrassing once ... so imagine the reaction when the

same thing happened a week later when M&C was due to present new ideas

to its long-term client, Qantas.



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