Apologies to Barry Brand, who we said was head of advertising at
M&C Saatchi in a story about his guest spot in the Sun’s TV ad. He is
head of typography.
Still, we’re not the only ones who make mistakes. Take M&C’s recent
presentations to clients.
It recently pitched for the pounds 5 million RAC creative account. In
true M&C style, the agency’s Golden Square offices were decked out in
RAC colours, a fleet of RAC motorbikes was positioned on the street and
staff were called in at dawn to help with the decorations.
Unfortunately, the client didn’t turn up. A phone-call revealed M&C had
been expected to present its ideas at the RAC offices.
Such a mix-up is embarrassing once ... so imagine the reaction when the
same thing happened a week later when M&C was due to present new ideas
to its long-term client, Qantas.