CAMPAIGN DIARY: Man-Of-War takes the battle of the sexes to new level of violence

Leading creatives are quaking in their boots after the surfacing of Male View magazine, which points an outraged finger at ’smart alec’ ad types, who, it claims, are responsible for producing work that denigrates men and therefore threatens the very fabric of society as we know it.

Leading creatives are quaking in their boots after the surfacing of

Male View magazine, which points an outraged finger at ’smart alec’ ad

types, who, it claims, are responsible for producing work that

denigrates men and therefore threatens the very fabric of society as we

know it.



There’s nothing unusual about ads causing a commotion. But someone

hiding behind the nom de plume of ’Man-Of-War’ has launched a scathing

personal attack on the ’feminazis’ and ’mentally-castrated scum’ he

holds responsible, urging readers to ’harass the culprits - now!’



He clearly means business. With battle cries like: ’Feminism is

dogmeat!’, the author has worked himself up into quite a lather, and if

you’ve offended his delicate sensibilities, you’re going to know about

it. One person who’s drawn his wrath is Pip Bishop, copywriter at Rainey

Kelly/Y&R. Funnily enough, she’s taken offence at being called a ’vile

girl’ and ’little feminazi’ for her work on Nissan Micra, responding:

’For fuck’s sake, get a life and grow up. Have you got nothing better to

do?’.



Another lamb to the slaughter is Dave Droga, executive creative director

at Saatchi & Saatchi, whose agency’s work on Muller Light has incurred a

similar verbal lashing. Droga is none too impressed. ’The ads weren’t

gender specific, but humour specific,’ he says mysteriously, adding:

’Who is he preaching to? Or is he just trying to justify the fact that

he doesn’t have a girlfriend?’



At one point Man-Of-War ponders the feasibility of combining his desire

to let his victims know what he thinks with his desire to keep his local

park free of dog dirt, but reflects that ’unfortunately, sending these

traitors free dog’s doings is probably illegal’. And he can’t quite

leave his soapbox long enough to reveal his identity. ’He’s probably too

busy hanging out at bachelor parties,’suggests Droga.



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