CAMPAIGN DIARY: Marshalls branch out

J. Walter Thompson’s newest creative supremos, the Marshall brothers, seem to enjoy a bit of publicity. Their love of trees earned them a page, including a moody photo taken among the trees, in The Sunday Times Magazine’s James Bond special edition.

J. Walter Thompson’s newest creative supremos, the Marshall

brothers, seem to enjoy a bit of publicity. Their love of trees earned

them a page, including a moody photo taken among the trees, in The

Sunday Times Magazine’s James Bond special edition.



The right-on duo have devised a poster campaign for Trees for London, an

organisation that aims to plant 20,000 trees in the capital by 2001.



’I’m a bit of an eco-nut, a bit of a tree-hugger. This is a great

scheme. You pay pounds 3 a month to sponsor a tree and you’re invited to

a planting day,’ copywriter Paul was quoted as saying. But it’s not the

first time he has appeared in a newspaper supplement.



Not so long ago his flat appeared in The Guardian’s Space magazine,

where the country’s furniture cognoscenti were informed that Paul is the

proud owner of a custom-made glass bath.



Lucky old Paul. And lucky old anyone who gets to see him in the

bath.



It’s difficult to imagine the aesthetic justification for a glass bath:

the image of wet hairy flesh squashed up against the side of glass is

surely something to be avoided.