It seems Maher Bird Associates has found a novel way of cutting
down on the fees it pays to music composers - it just uses one of its
When it was approached to create an advertising campaign for the
Earthwatch Institute, an environmental charity, it decided to focus on
one of the species that the organisation aims to protect -
It turns out that an MBA designer, Andy Watts, was a member of the indie
band, The Seahorses, who had a few hits a couple of years ago.
When Watts discovered that seahorses had become extinct in the UK, he
charitably volunteered to compose the soundtrack for the ads.