It’s always tricky when your client decides to take a look at an
agency’s work in progress. Despite all your best intentions, the work
will not have reached a stage where it’s worth viewing, the logo will
not be big enough or, all too often, the client will have changed his or
her mind about what they want.
Bates Dorland found itself in a predicament when it invited its Halifax
Building Society client to witness the painting of a poster advertising
the society’s spring mortgage event. The poster, situated on Edgware
Road, uses painting by numbers to suggest how easy it is to buy a house.
Over the course of a few weeks, the agency is going to paint in each
section in the appropriate colour.
The first colour was sky-blue and the account manager, Amanda Quested,
had organised the painter to start at 8.30am, allowing plenty of time
before the client was due to turn up at 10am.
Alas, no. The painter turned up brandishing purple instead of blue paint
and there was not enough time for him to return to the depot to swap it
for the correct colour. So Quested called Raoul de la Bedoyere, the
planner (well, they are supposed to plan for these things, aren’t
- Ed) who jumped on his Ducati and raced to his nearest B&Q to save the
If buying a house is just as easy as painting it, we’ll stick with