CAMPAIGN DIARY: Models in a new mag launch? Suit you sirs

Keep an eye out for these three dapper fellows in next week’s launch issue of Wedding Day magazine. To illustrate a feature on wedding outfits for the fathers of the bride, the magazine came up with the idea of using admen with married daughters as models.

Keep an eye out for these three dapper fellows in next week’s

launch issue of Wedding Day magazine. To illustrate a feature on wedding

outfits for the fathers of the bride, the magazine came up with the idea

of using admen with married daughters as models.



Ken New, chairman of New PHD, fell in love with the Ozwald Boateng suit

supplied by the mag. However, Mike Cozens, executive creative director

of Young & Rubicam, had reservations about his shoot outfit from Tom

Gilbey.



For the wedding of his daughter, Jenny, he had hired his suit from Moss

Bros, and thought that the natty Gilbey creation could well have

outshone the bride.



But we liked BMP DDB’s John Webster’s look the best. It’s those

tastefully crumpled trousers that clinched it.



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