CAMPAIGN DIARY: Mountain View offers a shaggy dog story ..

What is Barker & Ralston up to? First, it merges with PDP International four months ago and relaunches under the name, Mountain View - sounding more like a holiday resort than an agency. Then it takes out an ad in the relaunched Sunday Business; if not a bizarre act, certainly a bizarre ad.

What is Barker & Ralston up to? First, it merges with PDP

International four months ago and relaunches under the name, Mountain

View - sounding more like a holiday resort than an agency. Then it takes

out an ad in the relaunched Sunday Business; if not a bizarre act,

certainly a bizarre ad.



The first example of the new agency’s thinking is the comparison of a

pseudo-Hirst sheep with a microscope, while the second compares

mathematical equations and the invention of matches. The third compares

a pair of copulating dogs (at least, we think they’re dogs) with a set

of military figures.



We’re assuming that Barkers intends the crazy, creative side to mean

them, and the boring studious side to mean the consultancy. Does that

mean they’re taking responsibility for dealing with shagging dogs?



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