The party scene received a much needed boost last week. For those
of us who haven’t managed to skip off to Ibiza for a much needed
sun-and-dance break, there was the Moving Picture Company’s dual bash at
Mezzo and its new offices in Wardour Street last week.
Despite initially binning the plastic invites (we know it said no entry
without invite, but we’re used to guest lists!) we were pleased to see
so many directors out in force, even though there was no champagne.
On Sunday night, Sega’s launch of Dreamcast turned out to be a huge
affair at the Commonwealth Institute. The invites sent out as tiny
little computer games (not unlike Tamagotchis) have become must-have
gadgets over the last month. While there weren’t as many celebrities as
promised, we did see the WCRS creatives, Alan McCluish and Darren
Bailes, being consoled by the Cracker actor, Kieron O’Brien, after their
Sega ads had been slagged off in Private View. However, a notable
absentee was Robbie Williams who, rumour has it, is dating the Sega
client, Helen Arnold. We suppose it’s a fair swap: he gets a Dreamcast
and she gets a Gameboy.