You may have thought that you’d stumbled across the shoot for the
next Tango commercial if you arrived at the Royal National Hotel last
Friday. More than 1,000 people, all dressed in various shades of orange,
were met by bemused tourists who pressed their faces up against the
hotel’s windows as orange emus, carrots and wigs disappeared inside.
This fabulous affair was the Charlie Waller Memorial Trust fund-raising
party. The trust was set up to increase awareness of, and provide help
for, people suffering from depression, following the suicide of Waller,
a former account man who worked at Simons Palmer Clemmow Johnson. The
party was organised by Waller’s friends and colleagues, and attended by
many people from the advertising industry.
With that inspiration, orange was chosen as the theme - the fact that it
was used as a certain mobile phone company’s famous campaign tagline,
’The future’s bright. The future’s Orange’, added to the cheeriness of
the event. Unfortunately, despite the good cause, Orange refused to
sponsor the event, or even lend a tape of the ads which could be played
as people arrived at the party.
The sought-after tickets for the bash came in the shape of paint colour
cards, displaying different shades of orange and discounts on drinks if
party-goers could prove that their shade of ’ginge’ ran to collars and
cuffs ... fortunately, or maybe unfortunately, we didn’t spot anyone
trying to prove their orange heritage at the bar in order to get at the