Some people will go to extraordinarily uncomfortable lengths to
please the boss.
A little bird has informed us that the FMCG giant Procter & Gamble has
taken the term ’product placement’ into a whole new area - men’s pants,
to be precise.
It has been leaked to Campaign that male employees working on the Always
sanitary towel range are required to get to know their product rather
more intimately than unassuming consumers might imagine.
The unfortunate men are obliged to get a first-hand feel for the
sanitary pads in a bizarre empathy exercise which sees them donning the
As if walking around the office clad in the unorthodox underwear is not
enough of an indignity, we hear they also have to endure the procedure
for hours at a time.
This bizarre - and presumably rather uncomfortable - habit has had
observers privy to the secret howling in the (flexible) wings.
Rumours that the policy applies to another P&G account, Pampers, have
yet to be clarified.