Financial services advertising (yawn) can often be, well, yawny, to
say the least, but Mellors Reay has demonstrated most effectively that
there is indeed a place for some humour in this traditionally rather
The agency has masterminded a commendably broad-minded cinema commercial
for the national pawnbroking company, Albemarle and Bond.
The ad centres around Mr Watkins, a smart city gent complete with brolly
and briefcase, strolling past a greengrocer’s shop every morning and
greeting the shopkeeper with a cheery ’Morning, Ted’.
On the third morning, however, he strolls past carrying the same brolly
and case, but dressed up as a woman.
Cue endline: ’We don’t care why you want the money.’
If only the high street banks and building societies could begin to be