The Peperami character is gaining cult status. Aside from launching
an internet service provider for the brand, Ammirati Puris Lintas became
involved in some rather strange goings on involving a tattoo parlour in
The episode began when the agency took a phonecall from a man wanting
pictures of the Peperami animal so that he could have it tattooed on his
back. Intrigued, Matthew Mayes, the agency’s head of interactive, and
Jeremy Rudge, the Peperami account manager, travelled down to Hastings
to capture the action on film.
The group, including APL’s information architect, Tony Coyle, dressed as
the salami character, made quite an impact when they led a procession
through the streets of Hastings on the way to the tattoo parlour.
If you go to www.peperami. com/topmembers.html you can see the tattoo
being done. However, we’ve been told that tattooing the Peperami brand
onto your body is not a condition of signing up to the ISP.