CAMPAIGN DIARY: Peperami fan feels a bit of a prick when he asks for help from APL

The Peperami character is gaining cult status. Aside from launching an internet service provider for the brand, Ammirati Puris Lintas became involved in some rather strange goings on involving a tattoo parlour in Hastings.

The Peperami character is gaining cult status. Aside from launching

an internet service provider for the brand, Ammirati Puris Lintas became

involved in some rather strange goings on involving a tattoo parlour in

Hastings.



The episode began when the agency took a phonecall from a man wanting

pictures of the Peperami animal so that he could have it tattooed on his

back. Intrigued, Matthew Mayes, the agency’s head of interactive, and

Jeremy Rudge, the Peperami account manager, travelled down to Hastings

to capture the action on film.



The group, including APL’s information architect, Tony Coyle, dressed as

the salami character, made quite an impact when they led a procession

through the streets of Hastings on the way to the tattoo parlour.



If you go to www.peperami. com/topmembers.html you can see the tattoo

being done. However, we’ve been told that tattooing the Peperami brand

onto your body is not a condition of signing up to the ISP.



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