One of the most enduring images of last year’s World Cup was the
sight of the Peperami sausage running amok during Glenn Hoddle’s squad
But its appearance on They Think It’s All Over at the end of 1998 topped
even that display.
Peperami was the star of the slot where the celebrity guests have to
guess the identity of another mystery star by touch. After several
’feels’, the comedienne, Jo Brand, and her team captain, David Gower,
finally guessed correctly.
The BBC obviously cares more for the sausage than Channel 4. Last year,
when Peperami tried to gate-crash filming of the Big Breakfast by
attacking a large carrot in the show’s garden, it was promptly bundled
off the premises by quick-thinking security guards. How could they?