It’s good to hear that some restaurant bosses possess a sense of
humour. Peter Sergides, owner of the 4 Lanterns Greek restaurant in
Cleveland Street, Soho, certainly must have had to ask Alan Curson and
Jasvir Garcha, two creatives from Grey, to come up with a series of ads
to promote his newly refurbished establishment.
After racking their brains, the boys decided that honesty was the best
policy when it came to describing the decor and food.
So a series of seven ads will soon be going up around London and in the
Evening Standard, including such gems as ’We only ate there because we
thought it was Chinese’; ’At most restaurants, you make
(At the 4 Lanterns, you have them)’ and ’Once you taste the Retsina, you
forget about the taste of our food.’ One ad even features a letter from
a real customer suggesting that the eggs used in the restaurant are 100
We’re quite proud of our knack for spotting new creative talent, but
something tells us Sir Terence Conran won’t be beating a path to Curson
and Garcha’s door.