There was some good work at Central St Martin’s degree show last
week. Some good examples of entrepreneurial skills too. Richard Le Cocq
and John Comber, two final-year advertising students, managed to secure
sponsorship from several companies and even won pounds 6,000 for the
college. The teams scooped the prize after the show’s sponsor, Wrangler,
challenged students to come up with a print campaign to complement the
current ’rodeo riders’ TV campaign.
Le Cocq and Comber were picked by Wrangler to create a print campaign
that would run in the catalogue and be considered for a national
roll-out. Not only did it give the team a top name to put on its CV, but
they also got the chance to work alongside Nick Worthington and John
Gorse, the Wrangler creative team at Abbott Mead Vickers BBDO.
The student team came up with an idea centred around London, showing a
cowboy being ’thrown’ from trains and park swings and into bushes.
The boys also managed to secure other sponsorship for their own show
from Adshel, MultiAdd, Augustus Martin, VGL and Getty Images. As part of
the show, they wanted to construct an actual bus-shelter to showcase a
campaign they had created for Cullens. But after Adshel said it would
cost around pounds 1,200 and involve using a crane to get it into St
Martin’s, the idea was shelved. Instead, Adshel donated one of its
simple free-standing poster sites.