The majority of agencies prefer to keep their sleazy side under
wraps, but not so Bean Andrews Norways Cramphorn. It has decided to
produce an alternative guide to London, warts and all.
The guide, created for its shoe client, Base, was launched at a fab
party in the disused Aldwych tube station on Monday night. Armed with
the 65-page booklet, we turned up to witness around 250 of London’s
trendiest people bopping away to house music in the depths of the tube
In addition to an assortment of strippers and lap-dancers wandering
through the crowd, there was a room where people could be transformed
from man to woman or vice versa. Temporarily.
You’ve probably realised that the guide is a young, hip version of the
standard ’Madame Tussaud’s on the left, Buckingham Palace on the right’
type of publication. It reveals a few hard facts about drugs,
prostitutes and the rougher parts of town.
It has a section outlining some of the substances Class A drugs are
mixed with - such as brick dust - and another on where to buy fake
designer clothing. So helpful for those smart client meetings.
The guide will be given away with every pair of Base men’s shoes bought
and some of the information is also going to be featured in a series of
press ads running in FHM, one featuring a prostitute with copy advising
how to get a ’good deal’.
We thought the best section was the one on fetishes. It lists
nasophilia, (the sexual pursuit of nostrils); avisodomy (making love to
birds) and capnolagnia (someone who is turned on by someone else blowing
smoke.) Strangely, there is nothing on shoe fetistism.